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Make it Personal

Here at isodo3d we are very aware of changing trends across many sectors. We have seen an increase in demand to provide 3D printed end user parts with a variety of personalisation. Without infringing on the NDA’s we have with our customers, I wanted to share with you some thoughts and information, which could help you when you next sit down in a board, design or engineering meeting.

I read an article some time ago from Will Black, who works at Deloitte’s LLP, he said “Mass personalisation is set to become a reality, with 36% of consumers saying they are interested in personalised products or services. Those under 40 are more interested, with 43% of 16-24 year olds and 46% of 25-30 year olds attracted to personalised goods and services. This desire contrasts with a relatively low uptake so far, only one in six of consumers have ever bought these products or services.”

In fact, to support these views I did read a white paper last year, which related to the US postal service, saying that 3D printing has already fundamentally changed some industries. For example, a recent Harvard Business Review article reported that it took only 500 days for all hearing aid manufacturers in the United States to make the switch to 3D printing-based fabrication. If true it should act as a wakeup call to a lot of business owners.

Ben Perkins, Head of Consumer Business Research at Deloitte’s said “Businesses have not only developed the capabilities to measure specifically what each individual consumer wants, they are now in a position to link their processes and resources to provide it. Flexible manufacturing and 3D printing enables mass personalisation at lower costs, allowing manufacturers to rethink their supply chains radically.”

I think two of the overriding facts that come out of these reports is, of the consumers who expressed an interest in personalised products, 71% of them would be prepared to pay a premium and those businesses who do not offer an element of personalisation, risk losing revenue and customer loyalty over the longer term as customers increasingly demand personalisation.

Recently I have seen an increase in NDA’s whose products have some sort of personalisation or flexible manufacturing process, which gives the end user some sort of choice. This leaves me to believe that a lot companies are aware of the demand for mass personalisation, which is one of the reasons we have seen an increase in 3D printing. 

If you want to discuss any ideas or find out more how 3D printing can increase your profits, then get in touch and I’ll be happy to talk further.

John Cousins – 1st June 2017 

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